I'm thinking at the show that this "Intro Animation" will be set on a loop and people can walk up to it and click the "ENTER" button to watch the movie walkthrough of the interface. That way at least there is some user interaction at the show, and people will be able to see the whole movie from the beginning instead of starting from a random spot when they walk by.
I also think this will be more captivating and will get more people to watch the movie, since it is pretty eye-catching, and once you get into the movie, some parts aren't as "flashy", and people walking by might not be drawn to watch, say if they walk by and the movie happens to be talking about a static block of information. I'm going to try to figure out how to do this!...
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